Marketability of VMA Global College and Training Centers, Inc. for Business Management Course


Bayona, Jossa Fe B. ** Bismar, Khasmer A. Bongaitan, Claudin C. Estember, Mary Cris G. Guarra, Ma. Dencel D. Libertad, Genny R. Macabane, Cherry Mae D. MoleƱo, Babylene C. Pasuquin, Charito J. * Peroja, Jade Ann Teruel, Jr. Randy P.


Maylen S. Geocadin

Date Published: 

Monday, February 11, 2019 - 08:30

This study was conducted to determine the marketability of VMA for the business management courses. The survey was done among the two schools namely: VMA Global College and Training Centers Inc. (Grade 12 TVL and ABM students) and Sum-ag National High School (Grade 12 GAS and ABM students). It was concluded that majority of the respondents preferred to enroll at VMA. The results revealed that their preferred course is BSED where it was not offered by VMA nevertheless the business management courses such as BSTM, BSBA and BSHM got the ranked 2, 3 and 4 respectively. Moreover, school to school orientation was the most effective strategy to market. This study will be beneficial to the school administration in considering the strategies to be used in order to increase the number of enrollment. This is a basis for the improvement of the present and future services being offered.
Thus, the researchers recommended that the VMA Marketing Department should not limit their marketing strategy through school to school orientation, they have to invest in Traditional Marketing such as Televisions or Radio Advertisement so that places outside Negros Occidental would have knowledge about the school and the courses it offers; since Tuition Fee are the most considered Institutional Qualities, VMA Global College and Training Centers Inc. should review their prevailing assessment and consider that there are colleges and universities with the same courses that offers Free Tuition Fee; The marketing department should highlight the scholarship program that the school offers during the school to school orientation; Strengthen schools Internal and External marketing program specifically for Business Management Courses such as: Bachelor of Science in Business Administration (BSBA), Bachelor of Science in Hospitality Management (BSHM), and Bachelor of Science in Tourism Management (BSTM); VMA marketing department should improve and update its social media sites such as Facebook so that everyone will have easy access about the school information and the Vice President of Academic Affairs and the BTED Deans in coordination with the Human Resource Department must evaluate the qualifications and competence of the faculty.


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